If you follow me on social media, you’ve heard me go ON about chatbots. I love them. I truly do.
Using ManyChat, I am able to build a bot that can interact and answer questions if someone is on my site and needs to ask. It’s quicker than having them search for your “Contact” page, or find you on social media – you presence is right there, and if they message you, it goes directly to your Facebook Page’s inbox (Business Pages, not personal pages).
Don’t make people figure out how to get in touch with you, unless you don’t want them getting in touch…
Here is how to install a simple piece of code that will activate your customer service bot. I’m not going to go into detail in this blog about how to build the bot, because I’m creating a free chatbot course that will go over this in detail. For now, you can shoot my bot a message to let me know you want to know when this free course is live!
You will then want to visit your site and test it to make sure the bot is activated. If you see the little Messenger bubble, you’re good to go! Feel free to test it, chat with it, etc. to get an idea of the experience your website visitors will get.
One cool thing about having this customer chat bubble is if anyone messages you from it, you can include them in a Facebook Ads audience of their own, in addition to retargeting your website traffic. If someone is messaging you, they are probably very WARM so you want to make sure you’re following up and reminding them you exist!
Building your list is a crucial part of digital marketing, especially if you have products, sell services, or…well, something to say!
Nowadays, people really need a good reason to sign up for your email list. You cannot simply tell people to sign up anymore. I am still in the process of unsubscribing from lists I signed up for years ago, and frankly, I’m tired of hearing from. Their content is no longer relevant to me – and that is actually ok! Your content is not going to relate to everyone forever.
I will dive deeper into why list-building is important in another blog, but for now, here is a simple way to build your list from a place we are all familiar with: your Instagram Profile link.
This will work for anyone. Not just those who have 10k+ followers and get the coveted “swipe-up” feature. Those of us who have to post “link in profile,” on everything we do can also take advantage of this!
Linktree is a service that allows you to build links into ONE link: mine is linktr.ee/tiffinycostello and when you click on it, you will see I have several buttons linking to several pieces of content.
Therein lies the beauty of Linktree. You can add as many links as you want, and never have to change your Instagram Profile link again.
Go ahead and add a couple links/buttons so that when you update your Instagram Profile, you have somewhere to send people to.
Getting the MailChimp landing page setup is the most complex part of this process, but after you do it once, you will learn the process and can duplicate it with ease in the future.
You can read about how to create a MailChimp Landing Page here, but you NEED to make sure to create a separate list for each landing page, because it just makes it easier to stay organized on the backend and know exactly where your leads are coming from. (I explain how to do this in detail in the video at the top of this blog).
I know other services like ConvertKit allow you to tag your leads, and still have them all in the same list, but since I currently use MailChimp and am quite happy with it!
DESIGN NOTE: When you create your landing page, be sure to have the form at the TOP of the page, right below the heading. That way, when someone lands on your landing page, via mobile or desktop, they can easily and quickly add their email address. If you bury your form at the bottom, after a photo, or large blocks of text, you risk a lower conversion rate on that form and ultimately, less people signing up for your list.
ADVANCE STEP: Add code from your Facebook Pixel to track leads on your landing page.
If you are running ads to your landing page, you will want to know if it’s working. You can install a snippet of code from your Facebook Pixel on the confirmation page after someone submits. This not only helps you know what is working, but it tells Facebook which ads to optimize.
Step 4: Add your landing page link to a Linktree button.
This is really easy. Just create a new button and paste in the link + a description on the button to invite people to click on it.
You can also add UTM tracking to MailChimp Landing Page links if you have Google Analytics setup, OR the free version of Linktree has built-in analytics and you can see how many people click on your buttons.
If you upgrade to the paid version ($6/mo) you also get the following:
More Linktree themes.
Remove Linktree branding.
Show traffic as ‘Social’ in Google Analytics.
Custom UTM Parameters.
See a day-by-day breakdown of link traffic.
Give access to your team to manage your linktree and links.
Complete customization of your linktree colors and button styles.
Change the title of your linktree.
Time your links to go live in-line with scheduled posts.
Retarget your Linktree visitors on Facebook and Instagram by adding your Facebook Pixel ID.
Step 5: Create an automated welcome message in MailChimp.
This step is optional, depending on what you are doing with your landing page, but let’s say you are delivering a lead magnet: you need that to automatically send out when someone signs up for your list, right? (Yes).
MailChimp allows you to build automation campaigns, which mean you can set up triggers for actions performed by your audience, i.e. “when they sign up for my list, send them a welcome email immediately.” I highly recommend setting this up so your subscribers can start getting communication from you.
You can even plan out a drip sequence, which means you create emails that send out a few days apart, weeks, etc. I am sure you have all received these – the end goal of a drip sequence is usually to sell something after you nurture your audience.
And that’s it – the basic process of using your Instagram Profile + Linktree to drive leads to MailChimp Landing Pages.
I have decided to start doing regular Facebook Live videos in my Facebook Group to answer questions about Digital Marketing, so here is a quick recap from the first, which took place March 14th! The next one will be later this month, so join my Facebook Group and tune in LIVE or watch the replay when you can!
“What is the best way to work with Instagram – specifically, when you have a lot of text and hashtags to post in your description? I don’t want to be hunched over my phone typing all this stuff out, so is there a desktop app or something?”
“I’d love to learn more about social media activations at IRL events. Things like: most successful ways to get folks to use a hashtag/check-in at an event/follow your org during the event, encouraging people to share content from the event, and maybe some ways to keep the momentum alive post-event. And maybe some thoughts on how to best manage the on-the-ground live coverage of events as a social media manager (how the heck are we supposed to livestream and live tweet and take photos and engage with all the comments/questions and and and…)”